I work with organisations that want their people to lead with greater clarity and less burnout

Keynotes and workshops for executive teams and professionals who need to think better, speak better, and decide better in complex environments.

KEYNOTES · WORKSHOPS

Organisations don’t fail because of a lack of talent. They fail because of how certain decisions are made and because of the conversations that never happen.

I see teams that perform, but that:
• avoid critical conversations
• confuse high standards with constant pressure
• sustain results at the expense of people

When this happens, it’s not a technical issue. It’s an issue of judgment, awareness, and leadership.

What I do with organisations

“Working with Susana in GrowCFO has been an absolute amazing experience. Her boundless enthusiasm and energy are infectious, making every interaction both enjoyable and productive. What truly sets Susana apart is her unique ability to strike the perfect balance between support and challenge. She pushes us to reach new heights while providing unwavering support every step of the way, and has a similar impact during individual mentoring, and group coaching, and workshop facilitation.”

DAN WELLS – CEO GrowCFO

I work with organisations that want to review how they lead, how they decide, and how they communicate internally.

I don’t work with empty motivation, but with demanding reflection so teams can:

• think more clearly under pressure
• say what they are not saying
• make better decisions
• manage trust as a tool, not as a permanent demand

The goal is not to leave energised. The goal is to leave clearer.

Work formats

Keynotes

Talks designed for:
• executive committees
• leadership teams
• internal conventions

Focused on topics such as:
• conscious leadership
• managing trust
• difficult conversations
• complex decision-making
• the invisible cost of leadership

These are not talks designed for easy applause, but to spark reflection that keeps working after the event.

Workshops and team work

I also work with teams in smaller formats: workshops, strategic sessions, or short processes.

My workshops include practical cases based on real leadership situations. Participants:
• work on their own decisions and dilemmas
• receive personalized feedback
• adjust how they decide and communicate

This is not theory. It is judgment training in real situations.

For event organisers

If you organise an event and are looking for a speaker, you probably care as much about content as about impact.

My talks are designed for audiences in positions of responsibility — or moving toward them — and address topics such as leadership, trust, and decision-making.

They are talks that:
• connect with real professional experience
• combine depth with an inspiring message
• generate reflection and energy
• leave questions that continue working afterward

I adapt the approach to the audience and the purpose of the event: internal conventions, professional forums, or industry gatherings.

I can deliver my talks in both Spanish and English, depending on the audience and the context of the event.

If you are looking for a talk with substance, judgment, and meaningful motivation, we should talk.

My experience underpins my work

I spent more than 30 years in the corporate world in senior leadership roles within demanding environments. I have worked as part of executive committees, leading teams and making decisions with real impact on both business and people. Among other roles, I was Financial Controlling Director at Dentsu Aegis and CFO at Cash Converters España.

Today, I combine that experience with my work as a mentor and keynote speaker in Spanish and English.

I don’t speak from theory.
I speak from having been there.

That is why organizations that work with me are not just looking for inspiration, but for judgment, conversation, and more conscious leadership.

If there are people in your organisation who need to pause, think, and decide more clearly, we should talk.

Send me an email to understand your needs and to receive a personalised proposal.